A board member and advisor, results-oriented executive with over two decades of experience in FMCG and Agribusiness sectors. A track record of working at the intersection of purpose-led brands and value creation, delivering sales targets, designing commercially successful innovations and inspiring sustainability led efforts embedded in the fabric of businesses, impacting multi-stakeholder groups.
Jiunn joined Zespri in September 2016. In his role as Chief Marketing, Innovation and Sustainability Officer, he is responsible for leading Zespri’s marketing branding effort, develop mission-led innovation solutions and embedding sustainability at the heart of the business strategy.
Prior to joining Zespri, Jiunn built a solid sales and marketing track record in senior roles at Unilever and L’Oréal across Latin America, Asia and Europe.
The New Zealand brand Zespri, which exclusively sells three varieties of kiwifruit, holds a third of the global market share, with annual sales reaching 17.3 billion. Zespri has not only gained pricing power through agricultural branding but has also made a lasting impression on brand awareness and scenario marketing.
Addressing the common issue that many people forget to eat fruit, Zespri has launched the innovative "Fruit Pill Box." Divided into seven compartments, symbolizing the days of the week, it serves as a gentle reminder for consumers to enjoy kiwifruit daily. This clever idea not only helps to cultivate healthier habits but also conveys the brand's genuine care for its consumers.
（Image source: Marketing-Interactive）