Nick Benz is a highly accomplished, results-oriented executive and the current President of Caliwater, a leading cactus water brand founded by actors Vanessa Hudgens and Oliver Trevena. His leadership has been instrumental in expanding US and International distribution, increasing brand awareness and driving rapid growth in the competitive plant-based hydration market. Nick’s strategic approach focuses on leveraging the unique benefits of prickly pear cactus water to meet the growing consumer demand for healthy, functional, and sustainable beverage options.
Nick’s leadership journey includes pivotal roles at notable companies like FIJI Water and Jackson Family Wines. Additionally, as the founder of Leaven Brands, he has transformed early-stage concepts into successful startups. Noteworthy examples include Richard’s Rainwater, Barrel Creek Provisions, and Betera, where Nick has utilized his investment and advisory skills to drive rapid growth. Early in his career, Nick worked for renowned chef Jean-Georges in New York. He holds a BBA from Gonzaga University, a Grand Diploma in Culinary Arts from the French Culinary Institute, and a Diploma in Wine from the Wine & Spirits Education Trust.
In 2024, the $30.94 billion market size and 16.53% CAGR of cactus-based beverages highlight their remarkable growth not only as a flavor trend but also as a flagship of functional health beverages. As a result, the topic of cactus beverages will be relaunched at FBIF 2025 with a fresh perspective after being canceled last year. We will delve into how cactus flavors are becoming a powerful tool for innovation in the beverage industry, uncovering the secrets behind their rapid expansion. Despite its relatively subtle aroma, color, and taste, how has cactus managed to capture market share through its unique health benefits and functional attributes?