JJ Wu has held general management positions in MNCs in China for more than twenty years, particularly in bakery companies. He was CEO of Mankattan Food and President of Bimbo China. Now he is a director of Artal China, a prominent European fund that has been active in China FMCC for more than 30 years.

Since entering bakery industry in 2006, he has orchestrated product innovation, digital transformation and omnichannel strategy and led the continuous growth of his industry leading companies in the stagnant bakery market.