Alex Zhang is a Partner, Managing Director at Frost & Sullivan China. Since joining Frost & Sullivan in 2010, he served many Fortune 500 multinational companies, central state-owned enterprises and investment institutions. With over ten years of consulting experience, he has completed a wide range of projects covering various industry segments and processes, including strategic market analysis, investment feasibility assessment, market entry strategy, and IPO industry consulting services.
Alex Zhang has extensive experience in the consumer and dairy industries. He has guided and participated in the management and execution of over 200 consulting projects, including many well-known enterprise clients such as Hai Di Lao, Nongfu Spring, Feihe, Wei Long, Youran, Aoye, Yinlu, Nissin, Yum! Brands, Dali, HEYTEA, Wanzhou, and Saintly.
He holds a Master's Degree in Economics from Shanghai International Studies University, and also holds a Bachelor’s Degree in Management from Southeast University.
In the trillion snack market, consumers from various age groups, regions, and cultural backgrounds exhibit diverse needs. Gen Z favors novel and fun flavor experiences, office workers seek the emotional value snacks provide, and health-conscious consumers prefer high-nutrition, low-guilt products. Accurately targeting these niche markets has become the key for brands to break through growth bottlenecks.
- What's new in the 2025 snack market?
- What do consumers currently prefer? Which sub-category have the most potential?
- How can brands achieve differentiated innovation while managing costs?