In 1997, founder Fabio Wang established Coiner Food in Handan, pioneering China’s first home-delivered fresh milk service via customized milk boxes. This innovative model rapidly expanded across Handan and neighboring regions, setting a national benchmark for dairy distribution.
With policy backing from local authorities, Coiner Food initiated construction of a next-generation production base in 2017. In June 2020, the company unveiled an RMB 240 million modernized factory featuring cutting-edge automation and quality control systems. This state-of-the-art supply chain infrastructure became the operational backbone empowering the rapid launch of ÖarmiLk – a premium brand founded by Wang Weijian in Beijing three months later (September 2020).
As a visionary founder with 28 years of pioneering experience in China’s dairy sector, Wang Weijian has redefined industry standards through disruptive product development and operational frameworks. His proprietary methodologies in milk processing innovation and agile enterprise governance cement his status as an architect of modern Chinese dairy practices.
Over the past few years, the yogurt industry has faced overall pressure, yet Öarmilk has achieved counter-trend growth under such market conditions, doubling its sales annually. According to reports, Öarmilk's sales reached 500 million yuan in 2024, with even higher targets set for this year.
The secret behind Öarmilk Yogurt's continuous innovation lies in its supply chain. Founder Wang Weijian is a "factory fanatic" with uncompromising demands for supply chain and production equipment, and he aims to build a "future-oriented factory." In this discussion, we will explore how the supply chain serves as the fundamental driver of product development and invite everyone to appreciate the "beauty of industrial craftsmanship."
While the title "entrepreneur" may not be particularly fashionable, a cross-industry serial entrepreneur who also engages in paragliding certainly stands out.
Fabio Wang began his entrepreneurial journey in 1994. In 1997, he founded the Kangnuo Dairy Factory in Handan, Hebei, pioneering home delivery of milk boxes in China. During breaks from entrepreneurship, he immersed himself in paragliding, representing China in international competitions and maintaining top national rankings for several years. However, his adventurous spirit didn't stop there. In 2020, Wang invested 240 million yuan to build a fully automated dairy factory and established the premium yogurt brand Oarmilk.
In this session, Fabio Wang will share his personal experiences as a serial entrepreneur and discuss how he has consistently broken new ground across different fields, achieving multiple significant milestones in his life.