Maggie graduated from Boston University with a bachelor's degree and a master's degree from the Chinese University of Hong Kong. She has worked in an international 4A advertising agency and a representative lifestyle magazine. With the passion in healthy foods, brand building, and marketing, she founded China's first health food brand centered around 'superfoods,' and opened its store So Acai in Guangzhou in 2017. In 2020, she led the transformation of So Acai from a local cafe brand to a national superfood-driven wellness brand through content marketing. Maggie firmly believes that good products and good contents can build a solid foundation and user loyalty for a brand.
From ingredients to formulations, and from physical health to emotional well-being, snacks seem to be on a mission to redefine health. How can we shed the "high fat, high sugar, high calorie" labels and turn snacks into guilt-free indulgences for consumers? Let's explore the new trends in making snacks healthier!