Anna is leading Landor & Fitch’s European Innovation & Consumer Community from a strategy perspective and is very passionate about making sustainability not an investment but a competitive advantage for your brand.

She is known to excel in managing complex global branding programs with high equity implications and visionary thinking for the likes of Procter & Gamble, Kellogg’s, The Coca-Cola Company and Coty amongst others.

She is passionate about cultural context and uncovering human truth to create Big Ideas and strong brands by increasing their relevance and difference.

She has spent her entire career in Beauty, Luxury and FMCGs: first in marketing at L’Oréal and for over 10 years at Landor & Fitch with global clients on positioning and repositioning their brands and creating innovations to grow their business.

She has developed fast-track ideation sessions and has a proven track record of uncovering great insights, leading ideation and innovation. Entrepreneurial and result-oriented, Anna has participated in the creation of many category successes and is always looking for a new challenge.