Forum Agenda

Plenary Session

  • 7:00-8:45

    Registration

  • 8:45-8:50

    Opening Remark

    Isabella Hsu，Chairman，Simba Events

  • 8:50-9:00

    Address from Conference Chairman

    Aalt Dijkhuizen，Dutch Topsector Agri & Food President; Wageningen University & Research Former President & CEO，Dutch Topsector Agri & Food;Wageningen University & Research

  • 9:00-10:00

    Keynote Speech Seizing on the Trends of the New Asian Foods Consumer

    Isabelle Esser，Executive Vice President Research Development Foods，Unilever

  • 10:00-10:40

    Coffee Break and Networking Time

  • 10:40-11:15

    Keynote Speech Yili: An Evolutionary Theory of Innovation

    Zhang Jianqiu，Executive President，Yili Group

  • 11:45-12:45

    Chief Talk On the Internationalization of China's Domestic Brands

    Moderator:
    Aalt Dijkhuizen，Dutch Topsector Agri & Food President; Wageningen University & Research Former President & CEO，Dutch Topsector Agri & Food;Wageningen University & Research
    Panelists:
    Edward Y.M Zhu，CEO； Co-founder，CHIC Group；Holland Center
    Chu Wah Hui，Founder，Innovative F&B Limited
    Zhou Li，Secretary of the Board, Ph.D，Nongfu Spring
    Yan Weibin，Chairman，Ausnutria Dairy Corporation Ltd

  • 12:45-14:30

    Luncheon

  • 14:30-15:15

    Dive into the Right Scenes, Achieve Effective Conversions

    Kiki Fan，General Manager of Key Account Management, Online Media Group，Tencent

  • 15:15-16:00

    The Power of INNOVATION

    Mayank Trivedi，President & CEO，Nestlé Xiamen Yinlu Foods

  • 16:00-16:45

    Coffee Break and Networking Time

  • 16:45-18:15

    2018 Marking Awards – Let packaging design be the best symbol of a brand

    Awards Setting
    Marking Award: having highest mark in INTEGRITY among the in-market category
    Marking Concept Award: having highest mark in INTEGRITY among the Conceptual category
    Marking Annual Award: having highest mark in INTEGRITY among the “Tear up Condiment” annual category
    Marking Visual Awards: the highest mark in DESIGN
    Marking Communication Awards: the highest mark in RELEVANCY
    Marking Creative Awards: the highest mark in CREATIVITY
    Marking Tech Awards: the highest mark in TECH CONTENT
    Marking Functional Awards: the highest mark in PRACTICALITY

    Judges
    Lingli Sun，Premium PMO, New Business Development，Mars Confectionery
    Hernan Braberman，Partner & Design Director，Tridimage
    Stepan Azaryan，Art Director & Founder，Backbone Branding
    Fan Chun，Managing Director，Hotdesign
    Paul Williams，Creative Director，Springetts Brand Design Consultants Limited
    Xavier Cortadellas，Gatorade Senior Director Innovation & Design，PepsiCo
    Rene Chen，Partner，JKR Shanghai
    David Jaggi，Director Global Strategic Initiatives，Wrigley
    Gene Zhao，Head of Global R&D, AP-N，SIG Combibloc
    Lina Su，Associate Director, Design Asia Pacific，Mars Wrigley Confections
    Addison James，Global CEO，Holmes&Marchant
    Gary Yip，General Manager，Brandimage
    Sophia Nadur，Founder&CEO，Ideas 2 Launch Ltd
    Peng Chong，Founder，Pesign
    Isabella Hsu，Chairman，Simba Events
    Ximena O'Reilly，Global Head of Visual Identity&Design，Nestle
    Greg Tsaknakis，Founder & Creative Director，mousegraphics
    Johnny Sajland，Managing Director，Ecolean
    Joan Josep Bertran，Founder and Design Director，JJ Bertran Studio
    Christophe Pradere，CEO & Founder，BETC Design&BETC Asia
    Grant Li，Creative Director，L3 Branding
    Kang Weijie，Vice President，Shenzhen Oracle Creative Design Co.,Ltd
    Benton N. Sauer，Vice President&Managing Director Asia&Executive Creative Director，LPK Asia
    Somchana Kangwarnjit，Owner&Executive Creative Director，Prompt Design

  • Closed

Product Innovation A Dairy & Beverage

  • 8:25-8:30

    Address from Chairman

    Zhou Jin，Global Head of Dairy Technical and Business Development，Firmenich Asia Private Limited

  • 8:30-9:10

    Avoid Cannibalization - Innovate into New Dairy Categories

    Ross Crittenden，Executive VP - New Markets，Valio Global

  • 9:10-9:40

    Diary Revolution and New Retail

    Laura Tang，Head of Marketing - Fonterra Consumer Brands，Fonterra

  • 9:40-10:15

    GLOBAL ICE CREAM TRENDS 2018

    Prebensen Uffe，Director Ice Cream Solutions China，Tetra Pak

  • 10:15-10:45

    Coffee Break and Networking Time

  • 10:45-11:20

    Better Dairy Products, Better Life

    Chen Dongfang，Vice President R&D Asia Pacific，Firmenich

  • 11:20-11:50

    A Full Dimension of Customization, the F&B Future Worth Being Expected

    Robin Fegen，Founder&Director，The Robin Collective
    Brandy Klingelpuss，Co-founder&Creative Director，The Robin Collective

  • 11:50-12:30

    Innovation Case Sugar Detox: Less Sugar with More Love, Plus ‘Innovation’

    Leoda Esteve，Senior Strategist，Marcel Worldwide

  • 12:30-14:00

    Luncheon

  • 14:00-15:30

    On-stage Discussion How to Get the Biggest Share of China’s Cheese Market?

    Moderator:
    Zhou Jin，Global Head of Dairy Technical and Business Development，Firmenich Asia Private Limited
    Panelists:
    Zhang Shaohui，SJTU-Bor S. Luh Food Safety Research Center Professor;GO PEPTIDES Board & General Manager，SJTU-Bor S. Luh Food Safety Research Center of Shanghai JiaoTong University;GO PEPTIDES
    David Xi An, Li，General Manager，Panda Dairy
    Chen Dongfang，Vice President R&D Asia Pacific，Firmenich
    Liu Zongshang，Deputy General Manager，Ground Food
    Zong Xuexing，Director of R&D on Dairy Products，Mengniu Dairy
    Flemming Mogensen，Sales Manager, Tetra Pak Filtration Solutions，Tetra Pak
    Dechun Wang，Team manager, Senior Application Specialist，Culture & Specialties Innovation China, DuPont Nutrition & Health
    Bryan Zheng，Brand Manager，Bright Dairy

  • 15:30-16:10

    Keynote Speech Fermentation Beyond Dairy

    Jessica Chen，Marketing Manager-Dairy, Beverage & Frozen Dessert, Greater China，DuPont Nutrition & Health

  • Closed

  • 8:25-8:30

    Address from Chairman

    Shushu Li，Awards Director，Simba Events

  • 8:30-9:10

    Keynote Speech An Overview of Ready-to-Drinks’ Innovation Trend in 2018-2019(TBA)

    Shell Huang，VP, Asia Pacific R&D，The Coca-Cola Company

  • 9:10-9:45

    Business Showcase SUNTORY - Leading in the FOSHU Health Beverage Market

    Alexandre Nicolau，Open Innovation Manager，Suntory Holdings Ltd.

  • 9:45-10:20

    Crea”TEA”ve- a New Perspective of Tea Drinks

    Henry Yu，Marketing Services Director; Commercial VP，Tetra Pak China

  • 10:20-10:50

    Coffee Break and Networking Time

  • 10:50-11:25

    Clean Label: Shining a Light on Food

    Janine Booij-Veurink，R&D Manager Clean Label China，FrieslandCampina Kievit

  • 11:25-12:05

    Embracing Disruption: Winning Through Innovation

    Greg Steltenpohl，Co-Founder & CEO，Califia Farms

  • 12:05-12:45

    Business Showcase Beastlife: Bulletproof Coffee Initiates the Trend of Low-Carbon Diet

    Cheng Peng，Founder&CEO，Beastlife
    Li Xiaolong，R&D Manager，COFCO Nutrition & Health Research Institute

  • 12:45-14:00

    Luncheon

  • 14:00-14:35

    Wonderful Taste and Nutrient Retention Generated Under High Pressure

    Andrew Gibb，Managing Director，Coldpress

  • 14:35-15:10

    On-Site Interview: How Should New-style Tea Seek Innovative Progress

    Jiang Jiadao，Founder，Teasoon
    Luo Jun，Founder，NATIONAL CHA LAB

  • 15:10-15:40

    VOSS Flavor Sparkling, Lead The Trend In Global Sparkling Market.

    Bai Linfu，Vice President，VOSS China

  • Closed

Product Innovation B FSMP & Snacks

  • 8:30-8:35

    Address from Chairman

    Mia Zhou，Culture & Enzyme Sales Manager，Chr. Hansen

  • 8:35-9:10

    Keynote Speech Retrospect and Prospect of Regulatory Policy of Foods for Special Medical Purposes

    Lawyer Wang Hong

  • 9:10-9:40

    New Opportunity for Maternal and Infant Formula Food Development Oriented by Latest Progress of Breast Milk

    Zhang Yumei，Professor, Ph.D.Department of Nutrition and Food Hygiene,School of Public Health，Peking University

  • 9:40-10:15

    Milk Fat Globule Membrane: Structure, Properties and Bioactivities

    Guy Tweedie，Vice President Research and Development (Asia)，Mead Johnson Nutrition

  • 10:15-10:45

    Coffee Break and Networking Time

  • 10:45-11:20

    Cutting-edge Technology Human Milk Oligosaccharides: A technical Break-through in Early Life Nutrition

    Steen Lyck，Global Business Director HMO，DuPont Nutrition & Health

  • 11:20-12:10

    Panel Discussion Infant Formula products Innovation under new policy in China(Updated on 19th April)

    Xie Qinggang，R&D Manager，Feihe Dairy
    Zhu Hong，General Manager of R&D Center，JUNLEBAO DAIRY GROUP

  • 12:10-12:45

    Video Talk The First 1,000 Days of Life: Nutritional Intervention in Early Life and Disease Risk Reduction(Updated on 19th April)

    MACE Katherine，Head of Metabolic Health Dpt.，Nestle

  • 12:30-14:45

    Luncheon

  • 14:45-16:30

    HELLO FOODS Prize - Awakening Your Product Capability

    Judges
    Moderator:
    Shushu Li，Awards Director，Simba Events
    Wilbur Zhu，Media Director，Simba Events
    Panelists:
    Shell Huang，VP, Asia Pacific R&D，The Coca-Cola Company
    Henry Yu，Marketing Services Director; Commercial VP，Tetra Pak China
    Charles Yang，Chairman –China Eastern Region，Tingyi (Cayman Islands) Holding Corp
    Leon Zheng，Founder and CEO of Regulatory AI Technology，Regulatory AI Technology, Starbucks China
    Cao Yongmei，Managing Director of the Manufacturing Department，Want Want China
    Yin Xiaomei，Senior Director Global Innovation Commercialization，Firmenich Aromatics (China) Co., Ltd
    Alick Zhou，President of Ipsos China，Ipsos
    Susan Jin，Product Line Leader Probiotics, Cultures and Food Protection Ingredient, Asia Pacific，Dupont Nutrition & Health
    Colin Ni，Founder&General Manager，Lindys Food Consultant
    Xue Lian，R&D Director，Nongfu Spring

  • Closed

  • 8:25-8:30

    Address from Chairman

    Grace Lin XU，CEO，VIVA NUTRITIONAL PRODUCT USA and VIVA（Shanghai ）Biotech

  • 8:30-9:00

    Snack Trends in China

    Jenny Wu，Trend & Innovation Associate Director，Mintel North Asia

  • 9:00-9:40

    Product Strategy for Globalization of Snacks Brands in the New Age

    Maggie Wang，Director, R&D Biscuit AMEA，Mondelez International

  • 9:45-10:20

    2018: Healthier Food, Healthier Mind

    Patrick Mannion，Managing Director，Innova Market Insights
    Emily Fleischmann，Senior Director of Global Marketing，Almond Board of California

  • 10:20-10:50

    Coffee Break and Networking Time

  • 10:50-11:25

    Qiaqia: How to Extend “the Taste of Happiness” by Innovation?

    Wang Bin，General Manager of Marketing Center，Chacheer

  • 11:25-12:05

    Keynote Speech Vision 2030: Exploring the Potential of New Protein Sources

    Maurits Burgering，Sr.Bussiness Develop Manager，Wageningen Food and Biobased Research

  • 12:05-12:45

    Trendy Taste Durian——King of Fruit with great potential, Delicacy of Ingenuity and Creativity

    Gavin Guo，Group Partner&Managing Director (PRC)，Nature Goodness China

  • 12:45-14:00

    Luncheon

  • 14:00-14:40

    New Food Generation: King of the Detonation Product

    Li jian，CEO，XINLIANGJI

  • 14:40-15:15

    Showcase A Bowl of Noodles and a Dish, the Category Innovation,

    Fan Xianguo，Board Chairman，Jinmailang Mianpin Co.,Ltd

  • 15:15-15:45

    Freeze dried yogurt--the next trend of yogurt product industry?

    Wu Guobin，General Manager Product Research Division，Orientland

  • 15:45-16:20

    Functional Gummy for Bioactive Compounds Delivery

    Dr. Connie Wan，Founder&CEO，Seattle Gummy Company

  • Closed

Marketing Innovation

  • 8:25-8:30

    Address from the Chairman

    Shealynn Chin，Senior Strategist，Brand Building & IMC, Silver Bullet

  • 8:30-9:10

    Decipher Innovation in the New Retail Era

    Jason Yu，General Manager in China，Kantar Worldpanel

  • 9:10-9:50

    Empowering Brand in Both Marketing and Commerce

    Saifei Shi，FMCG Sales Director, Industry Business Department, Online Media Group，Tencent

  • 9:50-10:30

    Promoting Consumers’ Action

    Willy Yang，Vice President，360

  • 10:30-11:00

    Coffee Break and Networking Time

  • 11:00-11:40

    How Xiaomi Explores the Ecosystem of Intelligent Marketing

    Albert Jia，National GM of Planning in MIUI Ad Sales，Xiaomi Inc.

  • 11:40-12:20

    How HEYTEA Is Redefining New-Style Tea?

    Vivian Xiao，CMO，HEYTEA

  • 12:20-14:30

    Luncheon

  • 14:30-15:15

    The global commercial milestone – New Retail Era has come

    Mike Hu，TMALL FMCG President，Alibaba Group

  • 15:15-17:00

    Keynote Speech & Live Experience A Bite of Opportunities - On Beverages in Catering Business

    Colin Ni，Founder & General Manager，Lindys Food Consultant

  • Closed

  • 8:45-8:50

    Address from the Chairman

    May Zheng，Partner，RAI Intelligent Technology Co., Ltd.

  • 8:50-9:20

    Data Driven: Upgrade Relationship between Brand and Consumers

    Wang Cheng，CTO，Convertlab

  • 9:20-10:00

    Panel Discussion How Could Digital Marketing Establish “Transparent Supply Chain”?

    Wilson Chen，COO，AdMaster
    Ian Gao，VP of Technology，Miaozhen Systems

  • 10:00-10:35

    In the New Retail Age, how the Scientific and Technological Forces have Insight into the Inner World of " New Generation"

    Murphy Zhuang，Founder & CEO，WMInsight

  • 10:35-11:05

    Coffee Break and Networking Time

  • 11:05-11:45

    Keynote Speech AI is New Electricity

    Chen Ling，Industry Head，Google

  • 11:45-12:20

    The Current and Future Use Cases of Computer Vision in Retail

    Nancy Wang，Managing Director(GCR)，Trax

  • 12:20-14:00

    Luncheon

  • 14:00-14:45

    Case Study Brand Personalization: Oreo’s Recipe for Winning Online

    Denis Dong，Director of eCommerce，Mondelez China

  • 14:45-15:25

    Operation Red Sea – Brilliant Counter Strike of JUNLEBAO’s Infant Formula from 0 to 2.5 Billion

    Qiu Weinong，Vice President and Brand Marketing Center General Manager，Junlebao Dairy Group

  • 15:25-16:05

    Brand Showcase Turning Sparkling Water into a Winner

    Jenny Bond，FBU Regional Director Nestle Waters M&D，Nestle

  • 16:05-17:15

    Coffee Break and Networking Time

  • Closed

InnoPack

  • 8:25-8:30

    Address from Chairman

    Allen Jiang，Chairman and General Manager，JIANGSU GOODLED PRECISION OPTOELECTRONICS CO., LTD

  • 8:30-9:00

    SOFT IS THE NEW STRONG: Design Strategic Value in a VUCA world

    Moira Cullen，VP Global Design，Fortune 500 Companies Including PepsiCo, The Hershey Company and The Coca-Cola Company

  • 9:00-9:40

    Keynote Speech Getting More Out of Insights

    Nathan Hendricks，Chief Creative Officer&VP，LPK Asia

  • 9:40-10:20

    Aesthetics of Packaging Come Online! Sorry, I Will No Longer Just Look at Your Inner

    Yuji Tokuda，Founder & Creative Director，Canaria Inc.

  • 10:20-10:50

    Coffee Break and Networking Time

  • 10:50-11:20

    Brand Strategy The virtuous circle of goodness in food

    Christophe Pradere，CEO & Founder，BETC Design & BETC Asia

  • 11:20-12:00

    Keynote Speech Lure Your Customers By The Right Package Colors

    Adrián Fernández，Vice President and General Manager，Pantone

  • 12:00-12:30

    Meet the New Generation “Z” and the Possible Implications for Food & Beverage Packaging

    Victoria Pekarska.，Regional Lead for Brand Owner and Agency Innovation，HP

  • 12:30-14:00

    Luncheon

  • 14:00-14:40

    On-stage Discussion Package Industry Revolution Triggered by “The New Plastics Economy”- Keep Plastics as Valuable Materials in the Economy and out of the Ocean

    Guests:
    Shell Huang，VP, Asia Pacific R&D,，The Coca-Cola Company
    Richard YUAN，General Manager, Plastics Division Business Dept，CPMC Investment Limited

  • 14:40-15:20

    MARS IN CHINA: The Feeling is Mutual

    Samir Moftah，Director Global Design，Mars Wrigley Confections

  • 15:20-16:00

    Coffee Break and Networking Time

  • 16:00-16:30

    Sustainability, Clean Labels and eCommerce

    Walter D. Apodaca Jr.，Founder, Chairman & CEO，Gizmo Beverages, Inc., for Vessl Technology

  • 16:30-17:00

    "Foresee” the Packaging Creativity - From Idea to Product

    Ning Jianliang，Assistant to General Manager，East China Head Office,，Yuncheng Plate-making Group

  • 17:00-17:30

    Paper Leads the Future of Food Package

    Zeng Linqing，Marketing Director，HONGTA RENHENG PACKAGING

  • Closed

  • 8:25-8:35

    Address from the Chairman

    Anita Cheng，Vice President of the Business Development，Tezign.com

  • 8:35-9:15

    E-commerce Products Differentiation, Ordering on the “First Sight” Is just a Beginning.

    Li Ziming，Chief Designer，Three Squirrels

  • 9:15-9:55

    Brainstorming Keeping Nuts in Tree Hole like Squirrels Do

    Stepan Azaryan，Founder & Creative Director，Backbone Branding
    Stepan Avanesyan，Partner & Brand Strategist，Backbone Branding

  • 9:55-10:25

    Packaging Design in Social Media World

    Somchana Kangwarnjit，Owner & Executive Creative Director，Prompt Design

  • 10:25-10:55

    Coffee Break and Networking Time

  • 10:55-11:35

    Without Courage, will there be Innovation?

    Rene Chen，Partner，JKR Shanghai

  • 11:35-12:30

    Interaction· Liquor Design Appreciation Exploration on the Visual Interpretation Skills of Liquor Packaging in Chinese Style

    Guests:
    Deng Xiongbo，Creative Director，Shenzhen Lingyun Creative Packaging Design Co.,Ltd.
    Chen Yue，UNIDEA BANK Design Director & Partner；XUNMI CULTURAL Operation Manager & Partner，UNIDEA BANK;XUNMI CULTURAL
    Pang Wenyan，General Manager，Shanghai Qinwei Graphic Design Co.,LTD

  • Closed

  • About Us

    Simba Events was founded in Shanghai in 2013, now we are a media and conference company. We plan and organize the first-class summits in food & beverage industry, and we are dedicated to pushing the industry forward.

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