Currently, the Authentic Tea House range has three variants including the sugar-free Ayataka Japanese Green Tea that has been rebranded from the Heaven and Earth range, which mainly comprised RTD teas that fused fruit flavours with healthy natural ingredients in contemporary expressions.
Earlier this year, projections released by analysts at Mizuho bank claimed that retail sales in China were set to overtake the US in 2018, as the country’s growing middle-class begins to exercise its spending power. This growth provides an opportunity for food and beverage companies if they can identify the needs of Chinese consumers and adapt their products and services to meet their demands.