As a new-era entrepreneur, Louis co-founded New Can (Chongqing) with three partners in 2017, becoming a "self-made CEO".

As a consumer goods visual strategy expert with 9 years of strategic practice in food, footwear and apparel sectors, I have been continuously optimizing visual strategies. During the early stages of New Can, Louis led the company's growth as a co-founder, serving as visual strategy consultant for projects including Three Squirrels , Hsu Fu Chi, Want Want, Jin Zai, Gaofan, Eral, Bosideng, Anta, and Miiow.

Based on long-term in-depth research and practical work, Louis and the New Can team conducted comprehensive POSM (Point of Sale Materials) research on Chinese consumer goods, released the "Snack Food POSM White Paper" 1.0 & 2.0, filling the theoretical gap in domestic POSM studies. The team proposed the AIEA model, providing brands with an operational guide from strategy formulation to implementation, helping brands gain competitive advantages.