Kelly brings over 25 years of experience in the food industry, with 18 of those years dedicated to Givaudan. Currently, she leads the Marketing and Consumer Sensory Insights department for the Greater China region. Originally from Singapore, Kelly held various roles at Givaudan's Asia Pacific headquarters in Singapore prior to her current position, including regional sales and regional marketing execution. Her experience spans multiple categories and channels, collaborating with key global and Asia Pacific clients, as well as internal and external partners on market and innovation initiatives.
Kelly is adept at identifying and developing new business opportunities while balancing feasibility and implementation. She possesses both the experience and passion necessary for developing & deployment of new strategies. Kelly is thrilled to live, work, and continue learning in China.
Kelly holds a Master’s degree in Food Science from the University of Leeds in the UK.
Who are the consumers? In what context? And what needs are they trying to fulfill? These questions lie at the heart of product development. Flavor Sum's research reveals that people often choose specific categories and flavors at different times of the day.
By studying consumption preferences across daily scenarios, we can uncover lifestyle patterns and market gaps. To bring these insights to life, we've partnered with Innova Market Insights to unveil the "Daily Consumption Map". This initiative connects key trends to specific category and flavor combinations, rooted in real consumer needs, to highlight growth and innovation opportunities.