Snezhana has about 30 years of experience in the marketing.  She began her career in 1996 at DMB&B Eurasia Agency, which provided advertising and marketing services to clients across Eurasia.

Before joining the Perekrestok, she held position of Deputy CEO in Sales and Marketing at pharmaceutical company Valenta Farm. Previously, she was Head of the Strategic Communications Department at the Megafon telecom company, where under her leadership the telecom carrier changed its communications platform, rebranded and new motto “Megafon starts with you” was introduced. Snezhana also worked in such large companies as Beeline and Red Bull Russia, where leaded marketing departments for 9 years.

Her achievements have been recognized with numerous awards at prestigious Russian industry festivals such as the Effie Awards and NPBC. In 2022 and 2023, Snezhana ranked as the first in the pharmaceutical sector in the “Top 1000 Russian Managers” rating. In addition, Snezhana actively shares her expertise at conferences and forums such as NAF (National Advertising Forum), X5 Future Night, Effie, and others.

In 2024, she became a speaker at two key external events: the ORO Conference (November 2024) and the National Advertising Forum (NRF’8). She also held an author session at the "NPBK. Efficiency" award on "Effective Marketing in Retail: Trends, Cases, Challenges."