Global social e-commerce is in rapid development, attracting more and more consumers with its unique social interaction features and convenient shopping experience. The global social e-commerce market generated sales of approximately US$420 billion in 2022 and is expected to reach US$680 billion by 2025, with 2.5 billion global social e-commerce users. In this topic, we will mainly discuss the following aspects:

1. The development of major global social e-commerce markets, and the prospects of emerging markets (e.g., Southeast Asia, Latin America)

2. The application of AR/VR technology, artificial intelligence and other new technologies provides more possibilities for social e-commerce

3. Case studies of great brands on how consumer-generated content (e.g., reviews, photos, videos) affects social e-commerce sales