Business design needs to deeply understand the internal management of the brand, external industry trends and the changing business environment. It has more than 15 years of experience in brand design and brand management, and is committed to brand innovation design based on consumer insight. It spans both ends of brand management and business design, and effectively integrates brand management and business design, for many brands to create a vibrant brand presentation.
He has won international and domestic design awards such as Pentawards in UK, adesign in Italy, iF in Germany, Muse awards in the USA, HKDA global design award in Hong Kong, golden point award in Taiwan, mark awards in gbdo design award, Zhongnan Star Award, etc;
Special expert of Hubei Packaging Association Design Committee;
Wuhan designer salon professional consultant.
What challenges do regional specialty products face when building a brand? How can we integrate unique local culture with modern design to amplify the beauty of a place—again and again?
Pufine Design has drawn inspiration from nature and culture to build memorable regional brands: from the natural form of the lotus root in their creation of Honghu Lotus Root Wine; to the joyful scenes of tea-picking and dancing in their “ethnic pop” Youyang Camellia Oil; and even mapping grape leaves into a 3D topography for the Pazhu Ice Wine.
These designs tightly link local products to their land, culture, and people—amplifying the unique charm of regional goods and giving them a stronger emotional and cultural resonance.