Previously worked at WPP Group, Data 100, and several other renowned advertising, marketing, and consulting firms both in China and internationally. With over a decade of experience leading teams to serve major FMCG brands, he joined Lingmu Intelligence as a partner in 2018. Since then, he has been deeply involved in the digital transformation of channel management for more than ten brands, including Swire Coca-Cola, Budweiser, Danone, and Nongfu Spring. He has provided a range of innovative products and intelligent solutions in areas such as terminal channel management, sales management, and data utilization for FMCG companies.
As the summer beverage season enters its peak, retail execution has become a critical battleground for brand sales. But is your product truly ready for this high-stakes competition?
From cold-chain displays and execution of sales agreements to real-time data feedback and region-specific strategy development—every detail of terminal performance deserves to be seen, measured, and optimized. With rising in-store display costs, how can brands allocate resources more precisely and maximize their return on investment through effective execution? The answer lies in data.
This session is jointly presented by WinWin Network, a leading offline retail monitoring agency, and Shanghai Retaileye Intelligence. Based on visualized data from real-time sales and on-shelf execution, the two partners will introduce an integrated solution to validate and optimize retail display investments. This data-driven approach helps brands build a “digital twin” of their retail presence—enabling smarter decisions and stronger performance in a competitive summer market.