With over 10 years of experience in the nutrition and health food industry, I have served leading companies such as Kangmei Pharmaceutical and Health and Happiness Group (H&H Group), engaging in new product development and management-related roles, accumulating extensive experience in industry market trends and product management.
Currently, I am employed at Yichao Health, responsible for market trend analysis and new product management. Leveraging Yichao Health’s unique strengths, I focus on the infant and child health sector, particularly in top categories such as calcium, DHA, and multivitamins, driving new growth in the infant and child health liquid drink market.
DHA, a core component for brain health, accounts for 3.7% of the overall market share. Affected by declining birth rates and severe product homogenization, the brain health category saw a growth rate of -5.9% in 2024. The DHA market urgently requires product innovation or dosage form upgrades.
With over 20 years of OEM experience in infant and child health, Yichao Health has accumulated extensive expertise in producing DHA algal oil. In 2024, the company launched new products: DHA algal oil pudding candy and a liquid drink series. Supported by proprietary invention patents and third-party absorption rate data, these products enhance differentiation and competitiveness, empowering brand partners to create new growth drivers in the brain health market.