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Shirley Wang
Product Development Talks
Head of Marketing, Western Sauce Away-From-Home
Kraft Heinz

Kraft Heinz is one of the world's leading food and beverage companies, with a history of more than 150 years, the company adheres to the corporate vision of “Let’s make life delicious”, and has always been committed to providing consumers around the world with the highest quality food. Kraft Heinz has eight brands with annual revenues of more than one billion dollars. The company has iconic classic brands such as Heinz and Kraft, as well as popular regional brands such as “Master”.

Since joining Kraft Heinz, Shirley Wang has been committed to promoting product localization and innovation, dedicated to becoming a professional FS solution provider. She has also created the IP “Heinz Selection” from 0 to 1, and has been working with major FS brands to create a win-win solutions. She has rich experiences in FMCG marketing, focusing on brand management and new product development. Prior to joining Kraft Heinz, Shirley worked for Yum China and L'Oreal.


Event Introduction
Product Development Talks
 · 05/09 (Day 2)
Creative Execution: Turning Ideas into Reality
Link to agenda