For many, Ovaltine is a cherished childhood memory. Once a comforting cup of warm, nutritious malted cocoa drink, it has now expanded into a diverse snack empire. The signature Ovaltine flavor has gone beyond beverages to become a nostalgic yet versatile taste sensation. From crispy bites and filled biscuits to Swiss rolls, layered cakes, and oat bars, Ovaltine seamlessly adapts to various snack formats—and even crosses over into ice cream, baking, and specialty drinks, creating endless surprises!

In this discussion, we will explore:

How does Ovaltine sustain its "nostalgic yet forward-thinking" innovation strategy in response to consumers' dual demands for health and novelty?

How do collaborations, co-creation with consumers, and health-focused upgrades help keep the brand fresh and relevant?

With the rising trend of "lower sugar, better nutrition," how can Ovaltine balance its classic flavor with modern health-conscious preferences, making childhood nostalgia more appealing to today's consumers?