With the functional candy market growing at an impressive 17.3% annual rate (Global Market Insights), traditional sweet flavors alone are no longer enough to captivate Gen Z. As health concerns and the experience economy reshape consumer behavior, we've observed a striking trend: 62% of Gen Z consumers are willing to pay over 40% more for emotional value (Nielsen 2023). This signals a new rule in the evolution of candy—creating multi-sensory experiences that go beyond taste.

In this interactive session, FBIF's media platform will crowdsource creative ideas from our audience and collaborate with R&D teams from Mars, Golden Monkey Food, Amos Foods, Perfetti Van Melle, Hsu Fu Chi, and White Rabbit to explore the feasibility of turning bold concepts into reality. Together, we will deconstruct how candy is evolving from a traditional FMCG product into a "three-in-one innovation"—an emotional booster, a social connector, and a tech-driven experience—reshaping the $400 billion global candy market.

Let's discover what kind of candy can capture the hearts of sweet lovers across all ages!