Specializing in the marketing domain of low-temperature yogurt, I led the LANGEGE marketing team to profoundly explore the latent value and new market opportunities of traditional grassland yogurt. We successfully developed a series of highly competitive grassland yogurt products, including the Grassland Patented Probiotic Yogurt Series, Wild Blueberry & Wild Seabuckthorn Grassland Yogurt Series, and Urum (Cream Cheese) Yogurt Series.
To amplify brand influence, I orchestrated high-impact event marketing campaigns targeting TO C (consumer), TO B (business), and TO G (government) segments, such as the Grassland Yogurt Festival, "Brand on the Walls" village engagement initiative, LANGEGE Business Summit, and Grassland Yogurt Industry Forum. Through integrated online-offline marketing strategies, these initiatives rapidly elevated brand awareness and reputation, fueling exponential growth for the LANGEGE grassland yogurt brand.
My industry insights have been published in authoritative media outlets like Market & Sales and Candy, Tobacco & Alcohol Weekly, contributing to thought leadership in the sector.
This professional journey underscores my commitment to bridging cultural heritage with modern innovation, delivering exceptional value to consumers while pioneering new frontiers for regional dairy brands.
In the food and beverage industry, many brands face the challenge of homogenization in market competition, where product innovation alone often fails to truly captivate consumers. The key to breakthrough lies not in blind expansion but in deep cultivation—building distinctive brand recognition and transforming unique brand attributes into core competitive strengths. Langgege has delved into the essence of grassland culture, blending traditional fermentation techniques with brand storytelling to successfully carve out a unique market edge.
This session will explore how brands can focus on their distinctive characteristics, forge emotional connections, and establish long-term market influence.
Additionally, Langgege will bring a Mongolian band to the stage, combining soulful melodies with dynamic dance performances. Let us celebrate heritage and freedom together through the universal language of music.
[1400-1420] Appreciation of Mongolian Music (Program to be updated)
[1420-1450] Keynote Speech