Tatiana Abushaeva is the CEO and Co-owner of Radar Communication Group, a leader in the creative industry, focusing on branding and marketing strategy. Her educational background includes an EMBA from both the Skolkovo Moscow School of Management and Fudan University Shanghai School of Management.
Tatiana's expertise lies in brand and trademark creation, brand management, and the general management of the creative industry. She is particularly skilled in strategic marketing and has a keen insight into branding for business sustainability, product adaptation in local and international markets, and the management of the creative industry.
Additionally, Tatiana has a notable presence as a speaker, having contributed to various forums and educational programs such as the National Advertising Forum and SKOLKOVO Business School. Her published works cover diverse topics ranging from the fast replacement of businesses in Russia, agile branding in e-commerce, to the intricacies of rebranding and the dynamics of Chinese brands in the Russian market.
Overall, Tatiana's work in branding and marketing has made her a well-respected professional in creative and marketing field.
From Southeast Asia to Russia, the "taste of China" is going global at speed. In 2023, China-Russia trade hit a record $240 billion, while Russia's cross-border e-commerce has been growing over 60% annually—creating huge opportunities for Chinese food brands.
With strong policy tailwinds and geographic proximity, Russia is a natural next step for Chinese brands going global. In this session, we’ll unpack real-world cases of Asian brands entering Russia—how they research the market, collaborate with local retailers, and adapt through packaging, localization, and brand storytelling to win over Russian consumers and drive growth.