Amos Ma was born in 1970 in Xinning County, Hunan Province. In 1989, he was admitted to the Department of Foreign Trade and Economic Cooperation at the School of Economics, Yunnan University, having been the top liberal arts student in Xinning County. In 2004, he founded Amos Food Group, where he currently serves as chairman.
After twenty years of deep involvement in the candy industry, he led Amos Food Group to rank 81st among the top 100 candy companies in the world. The company has also obtained three major global export food certifications: BRC-A, ISO 22000, and HACCP, earning the reputation of "a food enterprise with a world passport".
In the fields of innovation within the candy industry and corporate management, Amos Ma has received numerous accolades. He was awarded the Harvard Business Ram Charan Management Practice Award , named a Growth Benchmark Figure in China's Food Industry, and recognized as one of Shenzhen's Top 100 Industry Leaders. In 2024, he was officially inducted into the U.S. Candy Hall of Fame, becoming the first Chinese person in history to receive this honor. Additionally, he holds several prominent social positions, including Executive Director of the Center for China and Globalization, Executive Director of Yunnan University, Vice President of Shenzhen General Chamber of Commerce, and Vice President of the Yunnan Chamber Of Commerce In Guangdong.
As consumer demand for health-conscious, high-quality products grows, the food and beverage industry faces both rapid transformation and fierce competition. In China, the sugar-free tea market surged 110% in 2023 (Nielsen), yet brands struggle with price wars and homogeneity. Meanwhile, global expansion is accelerating, but breaking into mainstream overseas markets remains a challenge.
Leading brands have successfully navigated these shifts through innovation: Calbee revived its potato sticks with a unique texture, achieving a V-shaped sales rebound; Kirin Nama-cha sold 100M+ units in seven weeks via brand revitalization; Meiji turned bitter chocolate into a hit by leveraging the "cocoa polyphenol" concept; Fruit Ripe disrupted the market by integrating into convenience store channels……
This dialogue gathers global industry leaders to explore:
· Product innovation: How to create products that truly resonate with consumers?
· Brand longevity: How to build enduring competitive advantages?
· Global expansion: How to move beyond exports and establish a lasting presence?
By examining case studies and industry trends, this discussion will uncover strategies for sustained growth in an evolving market.