Rossi Xu, Founder of Focus Brand Consulting, Specially-invited Expert for CCTV's "Healthy China" Initiative, and Specially-invited Expert for the Medical Health Think Tank of the People's Health Research Institute.
With 30 years of dedication to the health consumer goods sector, she has provided strategic consulting services to over 500 enterprises. She is a practitioner of the Focus Theory and Brand Quantitative Growth ,as well as a hands-on expert in focused brand value management.She empowers Chinese entrepreneurs to continuously focus, identify market opportunities and allocate resources effectively to maximize outcomes.
She provided full-process guidance for Jiangzhong Food Therapy’s Hougu Biscuits and Hougu Congee, successfully pioneering a new product category and establishing the brand as the leader in stomach-nourishing functional foods.
As we move into 2025, food innovations across global sectors are putting "functionality" at the core. Beyond traditional supplements, there's a surge in "beverages + functionality", "snacks + functionality" and "dairy + functionality." How can functional trends and ingredients penetrate a broader market? On the verge of a breakthrough, get inspired and stay ahead of the curve!