Ms. Eileen Lu joined Barry Callebaut Group, a leading cocoa and chocolate manufacturer in 2024.
Previously, she held positions at Sands China Limited, Phoenix Satellite Television Americas, and Macau Asia Satellite TV, serving as Senior Marketing Manager, Journalist, Director, and News Anchor.
Ms. Lu earned a Master's degree in Journalism from the University of Southern California (USA) and a Bachelor's degree in Communication Studies from the University of Nottingham (UK).
Indulgence or health? Why not both! From guilt-free pleasure to mindful enjoyment, the chocolate market is undergoing a major transformation. In 2023, around 40% of consumers expressed a preference for sugar-free, low-sugar, or plant-based chocolates.
How can brands strike the perfect balance between reduced sugar and great taste? How can fruits and nuts be seamlessly integrated into chocolate for a healthier yet delicious experience? And what about functional chocolates packed with protein, dietary fiber, and probiotics—can they satisfy modern consumers' evolving needs? This journey into "health meets indulgence" is set to reshape the way we think about chocolate!