National Committee Member of the Design Committee, China Packaging Federation
Awarded the "New Talent in Design" by China Design 40 Years
Beijing Youth Design Top "Top 10 Elite Designers"
Senior International Commercial Art Designer (ICAD)
Nominee for Guangdong Province's "Top 10 Outstanding Young Designers"
Senior Engineer Title
National Light Industry Technical Expert
External and Industry Mentor at Jinan University and other institutions
He has led teams to serve renowned companies such as Mars Wrigley, Hsu Fu Chi, and many other well-known enterprises. He has won numerous international and domestic design awards, including the Red Dot Award, iF Design Award, IDEA Design Award, Pentawards Design Award, World Star Packaging Design Award, Asia Packaging Design Star Chairman Award, China Packaging Star Gold Award, China Star Design Award, Muse Design Gold Award, German National Design Award, Best Sustainability Award at the Big Design Awards, and the China Design Intelligent Manufacturing Grand Prize, among others. He has won over a hundred prestigious international and domestic design awards. His design achievements are featured in "China Youth" magazine.
His design works have been included in the 10th and 11th volumes of the "China Design Yearbook" the "Zcool Awards Design Yearbook" and the "GDC 15 Yearbook".
According to Grand View Research, the global functional food market is projected to reach $275.77 billion by 2025. However, creating effective packaging for functional foods poses a challenge. Should the focus be on natural ingredients and low calories, or should it highlight functional components and their benefits? Overloading consumers with information can lead to confusion, diminishing a brand’s appeal. Only by carefully selecting and emphasizing the most compelling selling points can brands stand out in a highly competitive market.
This requires a clear understanding of consumer priorities—whether they value health claims, ingredient transparency, or specific benefits like energy-boosting or immune support. The key is finding the right balance between simplicity and substance to create a message that resonates and drives purchase decisions.