Specialized in consumer segmentation, trend analysis, consumption scenario research, and integrated studies based on Innova's extensive category database. Utilizes various data analysis methodologies to uncover the latest trends in the food and beverage industry. Skilled at transforming complex multi-source data into actionable strategies through data visualization and deep insights, helping companies identify market opportunities and drive product innovation.
Who are the consumers? In what context? And what needs are they trying to fulfill? These questions lie at the heart of product development. Flavor Sum's research reveals that people often choose specific categories and flavors at different times of the day.
By studying consumption preferences across daily scenarios, we can uncover lifestyle patterns and market gaps. To bring these insights to life, we've partnered with Innova Market Insights to unveil the "Daily Consumption Map". This initiative connects key trends to specific category and flavor combinations, rooted in real consumer needs, to highlight growth and innovation opportunities.