Joined Stranger in 2012 and is our San Francisco Studio Principal with 12+ years of experience in branding and packaging design. Specializing in the alcoholic beverage category, Joy has partnered with clients such as Molson Coors, Proximo Spirits, Constellation, Treasury Wine Estates, Gallo, and Chateau Ste. Michelle as well as many independent spirit and wine brands. Before joining our Stranger crew, Joy worked client side as a very experienced wine and spirits marketeer and brings a wealth of industry knowledge and perspective to projects.
In product packaging, unique bottle shapes are often employed by brands to capture consumers' attention, aiming for a memorable first impression. However, if lines and proportions are poorly balanced, unconventional shapes can lack aesthetic appeal, potentially impacting consumer comfort and purchase intent.
This discussion delves into the critical role of shape, line, and proportion in packaging design, exploring how to strike a balance between innovation and beauty. Through analyses of both successful and unsuccessful cases, we’ll uncover how to create packaging that is both distinctive and visually pleasing, enhancing the product's market competitiveness.
Topics we'll cover include:
- Applying Visual Psychology in Design: Techniques for using lines and proportions to create a visually comfortable experience.
- Blending Aesthetics and Functionality: Ensuring the packaging remains both attractive and practical for consumers.
- Consumer Perception and Brand Identity: How packaging design shapes brand perception and influences consumer choices.
This topic is designed to provide practical guidance for product managers and designers, helping them achieve both innovation and aesthetic appeal in product packaging.