Formerly served as the Southeast Asia Strategy Director of a large Japanese listed company, with more than 10 years of experience in formulating corporation strategies including Japan, Southeast Asia, and Central and South America. Served large Japanese food and beverage companies in formulating their Chinese market strategies, including corporate resource allocation strategies, personnel organization structures, consumer behavior research, marketing strategies and sales strategies, and corporate management training. In recent years, with the Japanese management philosophy of "quality and integrity", through research and reference to the strategic evolution of Japanese companies in different economic development periods, we provide strategic consulting and business adjustment services to Chinese food and beverage companies.
Globalization has transformed China-Japan food industry integration from product circulation into a deeper dialogue on branding, strategy, and innovation. While China's market evolves at a rapid pace, Japan’s refined operations offer distinct advantages. How can both leverage their strengths for mutual growth?
This session at FBIF unites leading Japanese and Chinese brands to explore:
· Brand Resilience: How to build long-term global competitiveness?
· Go-to-Market Strategy: Beyond exporting—how to sustain market growth?
· Cross-Cultural Innovation: How to create products that resonate globally?
· Global Expansion: How can both adapt to shifting consumer trends?
More than a discussion on globalization, this session provides insights to shape the future of food industry growth.