Masaya Watanabe has served as the Deputy General Manager of Yakult (China) Corporation since 2022, overseeing the sales department. With extensive overseas experience in Mexico and Vietnam, he leverages a global perspective to develop sales strategies tailored to local needs, making outstanding contributions to business expansion.
He excels in rugby and was once a member of the company’s professional team. He highly values teamwork and leadership, applying these principles in his work. His guiding philosophy is “Personal Growth and the Spirit of Challenge,” and he advocates the slogan in Chinese: “‘Yi’ Xin Xiang Shang, Du Yue Wu Xian,” striving to drive continuous growth and challenges for both talent and the organization.
Globalization has transformed China-Japan food industry integration from product circulation into a deeper dialogue on branding, strategy, and innovation. While China's market evolves at a rapid pace, Japan’s refined operations offer distinct advantages. How can both leverage their strengths for mutual growth?
This session at FBIF unites leading Japanese and Chinese brands to explore:
· Brand Resilience: How to build long-term global competitiveness?
· Go-to-Market Strategy: Beyond exporting—how to sustain market growth?
· Cross-Cultural Innovation: How to create products that resonate globally?
· Global Expansion: How can both adapt to shifting consumer trends?
More than a discussion on globalization, this session provides insights to shape the future of food industry growth.