He joined House Foods Corporation in 1987. After the sales department, he started working in Tokyo headquarters in 2001. For 20 years until 2020, he had worked at the marketing headquarters, followed by curry, stew, spices, and all of his company categories. He was responsible for renewal of long-time bestseller products, product planning and release of new products.
In 2011, he was appointed as deputy general manager of the marketing planning office. In 2015, he assumed the position of the general manager for the food business. In 2020, he transferred to the international business headquarters and assumed the position of general manager for international business planning. Since 2022, he has been the president of House Foods China Inc. As his external activities, he had been a member of the planning committee for famous marketing event in Japan from 2009 to 2023.
In 1963, House Foods transformed curry by creating a Japanese-style sweet version with apples and honey, appealing to children and milder taste preferences. Over 60 years, they have continuously innovated curry flavors by exploring spice combinations and perfecting recipes.
To replicate French-style curry, they refined every detail, from spice selection to stirring techniques, resulting in the Curry Marché, a bestseller for over 40 years. Responding to rising home-cooking trends, House Foods launched the spice-driven X-Blend Curry in August 2023, with sweet-spicy and medium-spicy variants selling over 5 million units in five months.
This topic highlights how House Foods' dedication to quality and innovation drives iconic products, builds trust, and secures market leadership.
Globalization has transformed China-Japan food industry integration from product circulation into a deeper dialogue on branding, strategy, and innovation. While China's market evolves at a rapid pace, Japan’s refined operations offer distinct advantages. How can both leverage their strengths for mutual growth?
This session at FBIF unites leading Japanese and Chinese brands to explore:
· Brand Resilience: How to build long-term global competitiveness?
· Go-to-Market Strategy: Beyond exporting—how to sustain market growth?
· Cross-Cultural Innovation: How to create products that resonate globally?
· Global Expansion: How can both adapt to shifting consumer trends?
More than a discussion on globalization, this session provides insights to shape the future of food industry growth.