Nagamori Katsushi serves as an Executive Director at Meiji Co., Ltd. and the General Manager of Meiji (China) Investment Co., Ltd. Meiji Co., Ltd. is a food business company under Meiji Holdings, with a history of over 100 years. It produces and sells a wide range of products, including milk, yogurt, chocolate, ice cream, and nutritional foods, generating annual sales exceeding 1 trillion yen (approximately 50 billion RMB), making it one of Japan’s top food companies.
Nagamori Katsushi joined Meiji Dairy Corporation in 1990 and spent over 10 years in the corporate planning departments of both Meiji Co., Ltd. and Meiji Holdings. In these core management divisions, he was actively involved in shaping business strategies and contributing to key decision-making processes. During his tenure, Meiji achieved significant growth in both revenue and profits, securing top market shares across its various business sectors in Japan.
Meiji Group has set a vision to expand its overseas business share to 20% by 2026, with China as a key priority market, driving accelerated investments in the region. To further strengthen its business expansion in China, Nagamori assumed the role of General Manager of the local subsidiary in April 2024. With his passion and decisiveness, he is demonstrating strong leadership and steadily advancing business operations to achieve the company's vision.
Globalization has transformed China-Japan food industry integration from product circulation into a deeper dialogue on branding, strategy, and innovation. While China's market evolves at a rapid pace, Japan’s refined operations offer distinct advantages. How can both leverage their strengths for mutual growth?
This session at FBIF unites leading Japanese and Chinese brands to explore:
· Brand Resilience: How to build long-term global competitiveness?
· Go-to-Market Strategy: Beyond exporting—how to sustain market growth?
· Cross-Cultural Innovation: How to create products that resonate globally?
· Global Expansion: How can both adapt to shifting consumer trends?
More than a discussion on globalization, this session provides insights to shape the future of food industry growth.