Joined Bull-Dog Sauce Co., Ltd. in 2004. After two years of experience as a store manager for Japanese mass retailers at the wide-area wholesale branch, I worked for about five years at the Kanto branch in Utsunomiya, Tochigi Prefecture, handling wholesale headquarters and supermarket headquarters. Subsequently, I was in charge of the major supermarket headquarters at the Japan headquarters wide-area wholesale branch. From 2017, I served as the head of the wide-area wholesale division for two years, and from 2019, I became the head of the newly established overseas business promotion office. Since 2020, I have been the chairman of the new overseas corporation "Fortune Customer Food (Shanghai) Co., Ltd." and I continue in this role.
Globalization has transformed China-Japan food industry integration from product circulation into a deeper dialogue on branding, strategy, and innovation. While China's market evolves at a rapid pace, Japan’s refined operations offer distinct advantages. How can both leverage their strengths for mutual growth?
This session at FBIF unites leading Japanese and Chinese brands to explore:
· Brand Resilience: How to build long-term global competitiveness?
· Go-to-Market Strategy: Beyond exporting—how to sustain market growth?
· Cross-Cultural Innovation: How to create products that resonate globally?
· Global Expansion: How can both adapt to shifting consumer trends?
More than a discussion on globalization, this session provides insights to shape the future of food industry growth.