Globalization has transformed China-Japan food industry integration from product circulation into a deeper dialogue on branding, strategy, and innovation. While China's market evolves at a rapid pace, Japan’s refined operations offer distinct advantages. How can both leverage their strengths for mutual growth?

This session at FBIF unites leading Japanese and Chinese brands to explore:

· Brand Resilience: How to build long-term global competitiveness?

· Go-to-Market Strategy: Beyond exporting—how to sustain market growth?

· Cross-Cultural Innovation: How to create products that resonate globally?

· Global Expansion: How can both adapt to shifting consumer trends?

More than a discussion on globalization, this session provides insights to shape the future of food industry growth.