Born in Tokyo in 1972. Joined House Foods Corporation in 1998. Transferred to House Foods Analytical Laboratory Inc. when it was established in 2004, where he has been involved in the analysis and management of more than 10,000 customer complaints related to foreign objects, odors, and quality abnormalities for about 20 years. Obtained Olfactory Measurement Operator License, the only national qualification related to odors. Currently in charge of marketing, corporate planning, technical sales, and lectures.
Globalization has transformed China-Japan food industry integration from product circulation into a deeper dialogue on branding, strategy, and innovation. While China's market evolves at a rapid pace, Japan’s refined operations offer distinct advantages. How can both leverage their strengths for mutual growth?
This session at FBIF unites leading Japanese and Chinese brands to explore:
· Brand Resilience: How to build long-term global competitiveness?
· Go-to-Market Strategy: Beyond exporting—how to sustain market growth?
· Cross-Cultural Innovation: How to create products that resonate globally?
· Global Expansion: How can both adapt to shifting consumer trends?
More than a discussion on globalization, this session provides insights to shape the future of food industry growth.