Zhejiang Baifei E-commerce Technology Co., Ltd. (CEO: Shanshan Wu)
Specializes in strategic planning and omni-channel brand marketing for Baifeiluo e-commerce.
Founded in 2003, Baifei Dairy is an integrated enterprise engaged in breeding, production, R&D, and sales.
Leveraging premium dairy farming bases and modern production systems, the company has established a closed-loop ecosystem covering the entire supply chain from pasture to table.
Today, Baifei Dairy's flagship brand Baifeiluo has achieved leapfrog development from a regional to a national emerging dairy brand, solidifying its position as the leading brand in China's buffalo milk industry.
Niche products are often a source of joy for a select group. In the dairy world, beyond the mainstream cow's milk, several niche milk varieties are gradually gaining popularity and establishing a stable market presence.
Alongside tasting these unique options, we will invite leading companies in the niche milk sector to delve into the two most promising niche stars: goat milk and buffalo milk:
How did they manage to stand out in the competitive milk market?
What further innovations can be made with goat milk and buffalo milk?
What challenges will they need to address in the future, and how can they expand their target audience and consumption scenarios?