With over 14 years of experience in strategically growing brands through creative thinking, Sille Wagensveld currently serves as Global Business Director at MassiveMusic, the trusted music partner for the world’s leading brands and agencies.
In this role, Sille works closely with marketing and brand leaders to unlock the full potential of sound and music, crafting powerful brand identities and enhancing communication strategies. He is dedicated to elevating brands through sound for companies including Heineken, Philips, Henkel, ING, and Ferrero.
Prior to joining MassiveMusic, he helped strengthen the position of brands in tech as Strategy Director at TNW, responsible for the global strategic partnerships with brands like Adobe, IBM, Google, and Porsche. Sille also founded a creative agency, and served as Brand Manager at Unilever.
Sound is often the unseen ingredient that elevates a brand experience, yet it remains one of the most overlooked aspects of branding. Sound has a unique ability to trigger emotions, deepen connections, and, when done right, evoke the very essence of a brand's flavor.
For food brands, sound shouldn't be an afterthought; it's an essential tool to create memorable moments, strengthen identity, and enhance connections with your audience. This time, we'll explore the intersection of music, sound, and flavor —and how brands can use sound to enhance consumer engagement and elevate their brand identities. We'll dive into:
- What is sonic branding – and why brands should consider it.
- The art and science behind a sonic strategy that feels uniquely "on-brand".
- How your brand can think about their sonic identity across various touch points.