Serial Entrepreneur in the Internet Industry
Nan Zhang brings a decade of experience in content marketing and excels as a versatile operator in brand globalization and content-driven e-commerce.
Leveraging top-tier platform and brand connections, alongside a vast network of influencers and creators, he has demonstrated exceptional leadership in managing domestic and international teams of over 200 members. His strategic vision and operational expertise have driven success across various projects.
The brands he has collaborated with include Xiaomi, E-PAL, PSYLOS1, BetterAlt, Shopper+, Kaalixto, and Dpow, with a cumulative transaction volume (GMV) exceeding $10 million.
We will analyze brand strategies across various social media platforms such as Instagram, TikTok, and YouTube, exploring how to capture and maintain consumer attention through visual content, interactive activities, and user-generated content (UGC). Particularly in the food and beverage industry, we will discuss how to combine product appeal with social media engagement to create memorable brand experiences.
Additionally, this discussion will share successful case studies of food and beverage brands, analyzing their unique marketing techniques and successes on social media. Participants will engage in practical workshops to develop social media strategies that align with their brand characteristics, exploring how to enhance brand engagement and loyalty through interaction.
Through this topic, participants will master effective methods for building food and beverage brands on social media platforms by leveraging art and creativity, thereby enhancing market competitiveness and promoting long-term brand development.