Arto Korhonen is the founder, CEO and board member of Nordic Koivu Ltd., a Finnish company specializing in the production of high-quality birch sap. Established in 1996, Nordic Koivu has become the world's leading producer of birch water, exporting to over 20 countries, with main markets in Central Europe and Asia.
He and the team have developed a unique, automated system for collecting birch sap directly from trees into bottles without additives or preservatives, ensuring long shelf-life and assured quality, production process enabling industrial scale.
Under Korhonen's leadership, Nordic Koivu has expanded its product range to serve both industrial and consumer segments, supplying birch sap for use in food, beverages, cosmetics, and pharmaceuticals.
Creation and development of the worldwide market for birch sap; health products, cosmetic, nutraceutical and beverage industry.
The company continues to innovate in product development, processes, and technology to meet growing international demand.
Nordic Koivu has received many awards from environment to technology.
In the international market, birch sap and maple sap have long been established as beverages, including brands like Ulan (Belarus), Dovgan (Germany), Sap! (Canada), and Treo (USA). In 2017, we explored the commercial potential of birch sap at FBIF. Today, the birch sap market in China is experiencing rapid growth, with annual sales surpassing 100 million RMB in the past year and achieving a nearly 600% year-on-year increase. For instance, brands like Jiahua are leveraging this remarkable growth momentum to lead the birch sap category. What lies ahead for birch sap in China? How can this successful model be replicated to expand market share effectively? This panel discussion will delve into the growth logic of birch sap from the perspectives of both domestic and international brands and suppliers, providing concrete strategic directions.