University of British Columbia, joined Want Want Group in 1996, explored oversea business more than 20 years, specialized in expanding markets, product innovation and channel penetration
Set up Oversea branch offices: Japan，Vietnam, Thailand, Indonesia etc.
Innovate best selling products: rice crackers, biscuits and confectionery products
Penetration into first tier channels: 7-11, Lawson, Family Mart, Emart etc.
Alliances with local giants and forming JV companies
In 2019, Want Want established a subsidiary in Thailand. When entering the Thai market, Want Want introduced a diverse product line focused on snacks and beverages, including Want Want Rice Crackers, Wangzai Milk, and Want Want Senbei. The company formed partnerships with several local retailers, such as 7-Eleven, Big C, Tesco Lotus, and Makro, which are major supermarkets and convenience stores in Thailand. This expansion of the distribution network ensures that Want Want products reach consumers across Thailand, both in urban and suburban areas.
To maintain product quality and reduce logistics costs, Want Want set up local production facilities in Thailand. The brand actively engages in promotional activities, leveraging social media and local television advertising to increase brand visibility. Additionally, Want Want participates in various local food exhibitions and sponsors cultural festivals, allowing it to better integrate into Thai culture and enhance its brand affinity.