Having inherited the innovation and entrepreneurship theories rooted in Stanford's design thinking and Harvard professor Christensen's Consumer Jobs to Be Done (JTBD), I had spread new product strategies and commercialization in Fortune 500 companies (Unilever, Mondelez, PepsiCo, Danone Nutricia) and local unicorn companies (Yuanqi Senlin) for almost two decades. Through this experience, I have acquired a comprehensive understanding of the different FMCG innovation models, from agile to rigor applications. I am able to offer a one-stop service in implementing NPD consumer research, market and business analysis, outcome sprint workshops, and integrated innovation marketing solutions.
STANDANFORD CERTIFIED INNOVATION MENTOR
AJ&SMART WORKSHOPPER MASTER
DESIGN YOUR LIFE/COACH
DT.SCHOOL® DESIGN THINKING FACILITATOR/ DESIGN SPRINT® FACILITATOR
FBIF WOW INNOVATION AWARD COMMITTEE
FORMER FORTUNE & CHINA UNICORN COMPANY’S INSIGHT & E2E INNOVATION LEAD
PRODUCT & SERVICE INNOVATION POSTGRADUATE STRATEGIC MANAGEMENT BACHELOR
In the FBIF Product Manager Forum survey, over 50% of respondents identified "understanding consumers' true needs" and "finding innovation breakthroughs" as key challenges.
Have you considered: Are functional products the only way to supplement nutrition? Is lowering prices the only way to deliver value-for-money? Could different designs for the same demand spark creative ideas?
Join this Product Development Workshop to explore scenarios, brainstorm in groups, and apply innovative thinking tools. Discover the right paths, unleash creativity, and open new possibilities for future products!
(Pre-registration required. Secure your spot early!)