Having inherited the innovation and entrepreneurship theories rooted in Stanford's design thinking and Harvard professor Christensen's Consumer Jobs to Be Done (JTBD), I had spread new product strategies and commercialization in Fortune 500 companies (Unilever, Mondelez, PepsiCo, Danone Nutricia) and local unicorn companies (Yuanqi Senlin) for almost two decades. Through this experience, I have acquired a comprehensive understanding of the different FMCG innovation models, from agile to rigor applications. I am able to offer a one-stop service in implementing NPD consumer research, market and business analysis, outcome sprint workshops, and integrated innovation marketing solutions.
STANDANFORD CERTIFIED INNOVATION MENTOR
AJ&SMART WORKSHOPPER MASTER
DESIGN YOUR LIFE/COACH
DT.SCHOOL® DESIGN THINKING FACILITATOR/ DESIGN SPRINT® FACILITATOR
FBIF WOW INNOVATION AWARD COMMITTEE
FORMER FORTUNE & CHINA UNICORN COMPANY’S INSIGHT & E2E INNOVATION LEAD
PRODUCT & SERVICE INNOVATION POSTGRADUATE STRATEGIC MANAGEMENT BACHELOR
During the process of developing a product, do you ever wonder: How do you find the real needs of consumers? How do you extract the value of a product? Once you have an idea, how do you bring it to life?
Today, obtaining data is not difficult, and "insights" seem readily available. However, the real challenge lies in extracting user value from insights and then realizing the perfect product prototype, which remains a common challenge for product managers.
This workshop will combine the globally leading "Job to Be Done" (JTBD) framework, value proposition design, and co-creation of prototypes, providing real hands-on experience and feedback — no grand theories, just a true product creation process where you actively participate!
We will take on the real market challenge of "instant coffee" as the entry point, and immerse ourselves in the following steps:
· Building user demand insights
· Defining the consumers' Job to Be Done
· Extracting value propositions
· Sketching prototypes
· Tackling real-world constraints
· Leaving with a clear, presentable product prototype
Fast-paced interactions, fun simulations, instant feedback, and creative collisions—experience the enlightening product development process and ensure you leave with something tangible!
You will also have the opportunity to join our Fast-Moving Consumer Goods (FMCG) Design Sprint Experience Camp, to take great ideas beyond the meeting room!
Facilitator Introduction:
Combining Stanford's Design Thinking with Harvard Professor Clayton Christensen's consumer JTBD (Outcome-Driven Innovation) methodology, with nearly 20 years of experience in leading new product strategies, insights, and end-to-end commercialization at Fortune 500 companies (Unilever, Mondelez, Pepsi, Danone Nutricia) and local innovative companies (Chi Forest).
*This workshop is highly interactive and suitable for product managers, R&D teams, user researchers, innovation teams, and others. The on-site event is divided into a development practice area and an interactive viewing area. Participation in the development session requires prior registration. Please stay tuned for further details.