Mr. Jianning Ge, born in Hunan in 1974. As a senior expert in China's goat dairy industry, Mr. Ge Jianning has accumulated nearly 30 years of experience in this field.
From 1998 to 2000, Mr. Ge started his career in the dairy industry in Hunan Nanshan Dairy Group and accumulated valuable experience in the industry.
From 2000 to 2012, he started his internet business, developing and providing CTI comprehensive solutions;
From 2012 to 2016, Executive Vice President of Yubao Sheep Dairy Group;
Since 2016 till now, Mr. Jianning Ge founded Changsha Jomilk Dairy Co. and held the position of General Manager. The enterprise focuses on the creation of the whole industry chain of liquid goat milk, and with accurate market positioning and excellent product research and development capabilities, it has successfully launched a variety of goat dairy products favored by the market, and the enterprise has led the sales of liquid goat milk on Tmall for 6 consecutive years.
Niche products are often a source of joy for a select group. In the dairy world, beyond the mainstream cow's milk, several niche milk varieties are gradually gaining popularity and establishing a stable market presence.
Alongside tasting these unique options, we will invite leading companies in the niche milk sector to delve into the two most promising niche stars: goat milk and buffalo milk:
How did they manage to stand out in the competitive milk market?
What further innovations can be made with goat milk and buffalo milk?
What challenges will they need to address in the future, and how can they expand their target audience and consumption scenarios to become a potential category that more brands are eager to invest in?