Derek Deng is a senior partner in Bain & Company's Shanghai office and head of Consumer Products practice in Greater China. He is also an expert in Bain's Private Equity and Mergers & Acquisitions practices.
Derek has more than 20 years of industry and management consulting experience. He advises clients across a range of industries, including consumer products, private equity, industrial goods & services and financial services. He holds deep expertise in strategy, organization, digitalization, mergers & acquisitions, customer strategy & marketing and performance improvement.
Derek is the co-author of Bain's annual "China Shopper Report," "Future Consumer Economies," and the Bain-Tmall series of reports, which include "Online Strategic Consumer Groups Report," "Grow 2.0: Finding a Smarter Way for Brands’ Digital Growth," "Digital Transformation in New Retail: Putting Brand Consumers at the Center," "Introduction and Application of the 'Super Commodity, Super Content, Super Rights' Methodology," "The Emerging Brand Opportunities in China's Pet Economy," and "The White Paper on Pet Brand Membership Strategies."
His insights and byline articles are extensively quoted by international and domestic mainstream media, including Reuters, Bloomberg Businessweek, Caijing Magazine, China Daily, National Business Daily, and more.
Prior to joining Bain in 2009, Derek was a Vice President in Corporate Banking at HSBC.
He holds an MBA from the University of Chicago and a BA in Business Administration from Peking University.
According to IMARC Group, the global dairy market is projected to grow at a compound annual growth rate of 4.95% from 2024 to 2032. However, market trends vary significantly across countries. For instance, milk production capacity is declining in the U.S., Japan, and Australia, pushing these markets to shift towards high-value-added products and optimized solutions with higher fat content. Meanwhile, China's milk production capacity continues to grow steadily but faces the challenge of an overall slowdown in dairy market growth.
In addition, the differences in dairy consumption structures across countries provide valuable insights for the industry. For example, the Netherlands and the U.S. have a cheese-centric consumption pattern, while the Turkish market favors yogurt. These differences reflect the unique consumer habits and changing trends in each market, offering companies strategic guidance for adjustments.
At FBIF2025, industry experts will comprehensively analyze global dairy trends, exploring new growth opportunities from an international perspective to help companies navigate future development directions in a changing market.