Mr. Jeff Pei is senior expert in the field of food and beverage for more than 20 years, especially in the field of Stevia, he has more than 10-years’ practical experience, and once served as the head of Northeast Asia business of a multinational leading brand. He not only witnessed the rapid development of Stevia market in China even in the worldwide, but also directly participated in the successful launch of a number of innovative products. He has rich experience in market growth, branding and channel development.

Currently, as the General Manager and Co-founder of Adorvia Biotechnology (Shanghai) Co., LTD., Mr. Pei lead the cross-functional team to develop business on a global scale and has achieved remarkable results. He has deep and unique insights into the development trend of the global market.

Adorvia focuses on the research and development of a new generation of natural sweetener solutions. The company has advanced precision fermentation technology and strong research and development strength. With the product pipeline of Reb M, Adorvia is the first domestic enterprise to produce cutting-edge natural sweetener solutions by leveraging bio-converted Reb M and advanced precision fermentation technology, approved by National Ministry of Agriculture and Health Commission. The company is committed to develop the continuous innovation of the product lines, aiming to contribute sustainable value to health and social environment, while making the world's leading brand in the field of natural sweetener.