Beixi, Strategic Director of Food&Beverage Division of Xiaohongshu, is committed to building unique market influence for brands and products through precise marketing strategies. Across various levels such as SPU endorsements, scenario solution, and TA operations, provide tailor marketing solutions for brands to ensure brand messages reach target audiences precisely.

With several years of experience in integrated marketing for FMCG and durable consumption in Alibaba and Tencent, Beixi have a profound understanding and unique insights into content marketing, brand marketing, and e-commerce operations. Additionally, Beixi can sensitively capture market dynamics in the FMCG industry, accurately grasp consumer insight, discern content trends, and flexibly apply industry marketing practices to create more commercial value for brands.