Wu Yupeng, founding partner and president of Wumart United Capital. CEIBS EMBA, vice president of Entrepreneur Association, Huazhong University of Science and Technology. Focus on retail technology, new consumption, and new channel investment.
With the instant retail market projected to reach 2,508.265 billion yuan by 2026, "instant" no longer simply implies “urgency” but is becoming a new, highly predictable lifestyle. As a pioneer in this field, Meituan Instashopping is gradually advancing "digital and retail integration" from a supply-demand perspective. Identifying more productive stores based on LBS demand to increase supply and optimize merchandise structure, thereby facilitating efficient distribution for brands. With the new trend of "In 30 minutes, everything at your doorstep", two key questions emerge:
-How do brands identify their target consumers?
-How can they efficiently appear where consumers need them?