Ms. Xiaofei Li is currently the Head of the Business and Ecosystem Department at Soplan Group. She is fully responsible for the project management of blockbuster product development in the fast-moving consumer goods (FMCG) sector and the establishment of the supplier ecosystem. With over 10 years of industry experience, she previously worked at the Alibaba Foundation. Ms. Li has extensive practical experience in the commercialization and communication of new consumer brands and has participated in and led the transformation of several domestic brands towards a younger demographic.