As the Marketing Services Manager for Tetra Pak APAC region, Jessie is dedicated to exploring emerging category opportunities under liquid food and supporting go-to-market strategy with in-depth understanding of local markets.
She has built strong capabilities to utilize co-creation and innovative tools, integrate value chain resources to provide one-stop solution for new product development, covering market insights, new product concepts, formulation design, processing and packaging solutions.
She is focused on the study of plant-based and high-protein functional beverages and has accumulated rich industry experience across 7 market groups in APAC region, integrating Tetra Pak's global product and market resources to drive local market product innovation.
The Ready-to-Drink protein beverages market size has reached $1.56 billion by 2023, with a CAGR of 7.72%. The convenience and diversity of Ready-to-Drink protein products have attracted more and more new consumers, slowly advancing from sports supplementation to a lifestyle, and becoming a new necessity for consumers to obtain healthy nutrition.
Ready-to-Drink protein products, which are already very mature in North America, are still in their infancy in Asia, especially in China. However, new categories also mean new opportunities. As a potential stock of protein supplement products, what are the expansion directions for Ready-to-Drink protein products?