As the Marketing Services Manager for Tetra Pak APAC region, Jessie is dedicated to exploring emerging category opportunities under liquid food and supporting go-to-market strategy with in-depth understanding of local markets.

She has built strong capabilities to utilize co-creation and innovative tools, integrate value chain resources to provide one-stop solution for new product development, covering market insights, new product concepts, formulation design, processing and packaging solutions.

She is focused on the study of plant-based and high-protein functional beverages and has accumulated rich industry experience across 7 market groups in APAC region, integrating Tetra Pak's global product and market resources to drive local market product innovation.