Over 12 years of experience in digital insights consulting, having served at internationally renowned market research firms and advertising agencies, including Ipsos, Kantar, and Ominicom.
2011-2019, served at both brand side and agency side e.g. Unilever, Kantar, and ColourData which built wide spectrum of business requirement understanding, consumer insights and intelligence building.
2019 - 2022, held the position of Director of Social intelligence Analytics at Ipsos, developing product innovation solution by TMIC. Also, she deeply engaged with tech platforms like ByteDance and Google, empowering commercial solutions and consumer & expert insights.
Before Intuivia Consulting, She served as Vice President of Flywheel China Enterprise, responsible for leading consulting business and service delivery. Scope covers market trend, category scanning, consumer insight, product concretion, & launch strategy.
Now she specialized in providing boutique consulting services from consumer research to industry frontier trends, product innovation, and marketing strategies. Collaborated with Tmall TMIC to jointly develop innovative initiatives for food & beverage, apparel, and automotive industries in China.
Based on social media insights and TMIC data, regional flavors are becoming one of the key labels for beverage innovation. Why can regional flavors become the next growth point for beverages? How can beverage brands seize the growth opportunities brought by regional flavors?
Regional flavor beverages have endless potential, but they still face various challenges in the actual sales process: How can specialty products integrate into the dietary culture of other regions? How can product packaging retain its uniqueness while appealing to a broader audience?...
We have invited guests from Ries Category Creation Strategy & Consulting, Intuivia & TMICto lead us in analyzing specific problems and finding new growth strategies.