At the FBIF2024 forum, Mr. Hu captivated the audience with his extensive experience in overseas expansion and engaging storytelling. In recent years, numerous enterprises have established international business departments, actively venturing into overseas markets, marking a new milestone for Chinese fast-moving consumer goods (FMCG) brands going global. Mr. Hu stands out as one of the first senior executives to personally engage in this endeavor. By conducting on-site market research, directly liaising with local businesses, experimenting with various market entry strategies, and recruiting local teams for operations, he has accumulated a wealth of hands-on experience.

In this Foodtalks live interview, we will delve into Mr. Hu's practical experiences in formulating and executing globalization strategies, sharing insights and strategies for overseas market expansion. Our goal is to assist more business leaders and practitioners in navigating the path of globalization with greater stability and success.